Legal Notice

Last updated: January 20, 2025

This Legal Notice provides mandatory information about Alternative Fragrance (“we”, “us”, or “our”) in accordance with applicable U.S. regulations, international e-commerce transparency standards, and Google Ads Business Verification requirements.

1. Business Identity

Legal Business Name: BATS MAXIME
Doing Business As (DBA): Alternative Fragrance
Business Registration Number: 842 872 283 (France)
Registered In: France (European Union)
Date of Registration: November 23, 2018

Although we operate internationally, our website and customer transactions are governed by U.S. commercial standards and Delaware jurisdiction (see section 8).

2. Business Address

Registered Business Address:
📍 1 Rue Georges Bernanos
62300 Lens
France

This is our official business location for administrative, commercial, and customer-related matters.

3. Contact Information

📧 Email: support@altfrange.us
📞 Phone (optional): +33 7 48 60 55 15
🕓 Customer Service Hours: 9:00 AM – 6:00 PM (CET), Monday–Friday

4. Responsible Party

Website Owner / Director of Publication: Maxime Bats
Role: Owner & Founder
Contact: support@altfrange.us

5. Hosting Provider

Our store is hosted by:

Shopify Inc.
151 O’Connor Street, Ground Floor
Ottawa, Ontario K2P 2L8
Canada

Shopify provides the e-commerce platform used to operate this website.

6. Intellectual Property Notice

All content available on this website — including text, logos, trademarks, product names, graphics, images, videos, and code — is the exclusive property of Alternative Fragrance or its content suppliers.

You may not copy, reproduce, publish, distribute, or exploit any content without prior written permission.

Unauthorized use may lead to legal action under U.S., European, and international intellectual property laws.

7. Liability Disclaimer

We work to ensure the accuracy and availability of our website.

However, Alternative Fragrance shall not be held responsible for:

  • Errors or omissions within the content

  • Temporary unavailability or downtime

  • Damages resulting from use or misuse of our products, services, or information

For more details, refer to our Terms & Conditions and Disclaimer.

8. Applicable Law

This website is governed by the laws of the State of Delaware, United States.

Any dispute related to:

  • The use of this website

  • A purchase

  • The interpretation of this Legal Notice

shall fall under the exclusive jurisdiction of the competent courts in Delaware, USA.

9. Contact for Legal Matters

For legal notices, compliance inquiries, or official communication, please contact:

📧 support@altfrange.us
📍 1 Rue Georges Bernanos, 62300 Lens, France